Cross Media Ownership is a company that owns multi media businesses in the industry. A company that has shown this is Sony Corporation. Cross Media advertising is also beneficial to these companies this can include; Online Websites, Online Video, Newspapers, Magazines, Posters, Leaflets, Mobile Phones, TV, Radio, Podcasting and Hardware.
In this project I'll be demonstrating an example of Cross Media Advertising as I will be producing 3 different types of media to promote an album. I will produce a Music Video, a Magazine Advert and a DigiPak.
I have noticed through Cross Media Advertising that for each different media platform they use certain elements that are similar so the audience will associate them with each other e.g. colour scheme, fonts, logos or images. An example I can give of this is with Green Day advertising the single Wake Me Up When September Ends with colour scheme being the same which is red, black and white along with the same font for information.
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