Green Day (Album Advert)

Band

Green Day

Album/Single

• American Idiot
• Wake Me Up When September Ends

This advert was used in 2004 when American Idiot by Green Day was released. This particular advert was from the magazine Kerrang!

Design

• The advert itself is very conventional to music and a music magazines as they have used the colour scheme of black, red and white. This also goes with the cover of the album which is shown in the advert.
• The layout looks as if it was set on a single A4 page with a landscape image of the lead singer which goes to about halfway down the page. Over the top they have used text to show the band name and a name of a single from the album advertised.
• Below the photo they used a layout of of 2 columns to separate promotions for the single and the actual album. They have separated everything on the left column by the use of horizontal white lines so the target audience can distinguish the difference and it also stands out from the black background.
• The colour scheme mainly reflects Rock bands so they have done well to sue this colour scheme as it is conventional and the main reason for this is that it's eye catching and appealing to the target audience which is people who like Green Day or similar genre. The age range could be between 16-35 as Green Day have been releasing music for about 20 years.

Main Image

• This is the main eye catching feature of the advert
• This has been due due to the use of the white writing over the image as it stands out over the darkness of the image as the lead singer is wearing predominantly black
• The image seems to be of the model singing into a microphone and looks as if it might have been taken when he was singing live.
• The general appearance of him is appealing to the genre as many 'punk' fans or bands wear eyeliner if they are men and black is a very influential colour for this trend

Typography
The font that is mainly use is a sans serif font for the part for infomation and importatn bits are highlighted in red and the rest in white.
The writing on the image is all in white to stand out and stick to colour scheme the band name is in a sans serif font slightly distressed which goes with the rock image of the band.
The other font used for the name of the single is also in white but also has a slight horror element to it which does fit with the genre of music but not really with the chosen song.